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Elon Musk has confirmed X is on its way to your smart TV, in the next stage of the social media platform’s ambition to develop into an app for everything.
It appears the Tesla billionaire has Netflix, Amazon Prime and other streaming services in his sights with the rollout of the new medium for X. In recent days, Musk replied “Coming soon” to a post indicating you will soon be able to watch long-form X videos on a TV app.
A report has suggested the launch will first be hosted on Samsung TVs as well as Amazon’s Fire TV platform.
Coming soon https://t.co/JlnlSL7eS9
— Elon Musk (@elonmusk) March 9, 2024
What will X TV look like?
X on TV will not be rivalling the heavyweight streamers with its offerings immediately but it is likely to have some similarities to those platforms, with an initial focus on video hosting like YouTube, whilst it could aim to later bid for live events and other forms of entertainment, as found on Netflix or Amazon Prime to establish itself within the market.
In the ongoing diversification of X, since Musk completed his takeover of Twitter, it was announced in December 2023 that his Grok AI chatbot would be opened up to premium subscribers on the app. It also has Twitch in its crosshairs with the hosting of monetized live streams.
X has also introduced audio and video calling, now available to all users on Android and iOS. Any user of the social media platform can receive a call but only paid users can make a call.
This targeted upscaling is likely to be influenced to some extent by WeChat, the Chinese app which acts as a one-stop shop combining social media and instant messaging with a mobile payment functionality and more.
Musk has frequently remarked on his intentions to deliver “the everything app,” when he acquired Twitter.
He stated, “In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird.”
Featured image: Ideogram
